Adam Levine tries to sing his new single "Sugar" while being whipped around in Nissan's high performance supercar, the GT-R.
This video is the highest performing Nissan social video and has raked in over 5m+ views.
Everyone's got a power song that lifts them up 200%. This is a story about how one guy uplifts an entire city through a shared love of music. In the spot, we see an epic highway sing-along ignited by our hero, who drives a Nissan Sentra. We cast TJ Smith—a YouTube performer who does just that in real life—as our lead. Through the car’s NissanConnect and Bose sound system, TJ shares his power song, inspiring people to sing along with him, transforming an every day drive into an epic, joyful journey.
Director Michael Gracey’s unique talent and sense of spontaneity and fun were instrumental in bringing this story to life. Renowned for the meticulous technique demonstrated throughout his body of work, including T-Mobile’s groundbreaking “Dance” spot, Michael lives for the challenge of creating true real-life moments on film. Through precision planning and drawing in sequence, he crafts great performances that feel real, narrating the story of how TJ and his NissanSentra uplift an entire city.
#REDTHUMB is a Nissan first safety initiative against distracted driving.
Launching with an on air mention Adam Levine on the finale of The Voice. Followed by an on air :30 television commercial, The Today Show, dealerships, influencers and social mentions. We promote the launch as a day to come together to promote safe, cellphone-free driving.
"One simple solution: make your texting-thumb bright red. Join the movement and help put a stop to distracted driving. Make a thumb red, save a life."
The PSA video has over 9m+ views.
We took a familiar Amazon Locker and made it extraordinary. We invited people to take a chance at the locker with a chance to win a Nissan Rogue. We had local, international and live press coverage. It even trended as #2 in the US.
We teamed up with Olympic gold medalist and Men’s Fitness workout guru David Jack to create the Ryan Lochte Office Burn – a tongue-firmly-in-cheek piece of branded content.
The faux office workout program was not only designed to entertain – but also encouraged viewers to submit their own version of the video.
The submissions were entered as part of a contest where the lucky winner had David Jack show up to the office in person for an exclusive shoot.
USA Burn Notice wanted us to solve for their interactive audience. The answer was a series of mission based ARE, users were asked to solve a mystery with the help of show stars.
For the Playstation 3 launch we needed to position ourselves as something way beyond a game or toy. This print and OOH campaign communicated that sentiment loud and clear.
To create buzz at Comic Con for Steven Speilberg’s TV show Falling Skies, we started an underground alien resistance group. A mysterious QR code that revealed the groups website and content videos was sent to fanboy bloggers who spread it out all over the internet.
Nissan partnered with Men's Fitness and Women's Fitness for a branded content and print campaign which highlighted some of the most innovative automotive technology in the world as well as some of the most innovative athletes in the world.
To support the movie Takers we created a Facebook connect interactive video where user were able to enlist Facebook friends as part of a heist crew. The experience was completed, each user was rewarded with a customized movie poster.
This impressive vehicle has everything except an approachable commercial geared to hard working small business owners. So that's where we came in.