Worked on the extensive digital campaign of the Super Bowl, which included the MPG Contest, Surprise and Delight, Real-time Super Bowl responses and more. The commercial won #1 on USA Ad Meter and #1 on Ad Blitz, which was the first for an automotive company. Kia was recognized for its digital activation that trended organically on both Facebook and Twitter.
Adam Levine tries to sing his new single "Sugar" while being whipped around in Nissan's high performance supercar, the GT-R.
This video is the highest performing Nissan social video and has raked in over 12m+ views.
Enter the Mind of Jack 360º VR | Jack in the Box Brunchfast
For the launch of the Brunchfast menu we created a fully integrated campaign that expanded from Snapchat, out of home experiential to a partnership with Funny or Die, as well as a 360º virtual reality experience starring Bart Baker, Josh Elkin, and Daym Drops. "Enter the Mind of Jack VR" won Burger Advertising of the Year and winner of short form advertising at Brand Film Festival. For the best viewing experience watch the video with a cardboard.
Everyone's got a power song that lifts them up 200%. This is a story about how one guy uplifts an entire city through a shared love of music. In the spot, we see an epic highway sing-along ignited by our hero, who drives a Nissan Sentra. We cast TJ Smith—a YouTube performer who does just that in real life—as our lead. Through the car’s NissanConnect and Bose sound system, TJ shares his power song, inspiring people to sing along with him, transforming an every day drive into an epic, joyful journey.
Director Michael Gracey’s unique talent and sense of spontaneity and fun were instrumental in bringing this story to life. Renowned for the meticulous technique demonstrated throughout his body of work, including T-Mobile’s groundbreaking “Dance” spot, Michael lives for the challenge of creating true real-life moments on film. Through precision planning and drawing in sequence, he crafts great performances that feel real, narrating the story of how TJ and his NissanSentra uplift an entire city.
#REDTHUMB is a Nissan first safety initiative against distracted driving.
Launching with an on air mention Adam Levine on the finale of The Voice. Followed by an on air :30 television commercial, The Today Show, dealerships, influencers and social mentions. We promote the launch as a day to come together to promote safe, cellphone-free driving.
"One simple solution: make your texting-thumb bright red. Join the movement and help put a stop to distracted driving. Make a thumb red, save a life."
The PSA video has over 9m+ views.
Worked on the extensive digital campaign of the Superbowl. We created original content, worked with influencers and partnered with Stance socks. We generated organic conversations with tastemakers and other brands. Kia ranked #1 in trending automotive makers on facebook and twitter.
We took a familiar Amazon Locker and made it extraordinary. We invited people to take a chance at the locker with a chance to win a Nissan Rogue. We had local, international and live press coverage. It even trended as #2 in the US.
We teamed up with Olympic gold medalist and Men’s Fitness workout guru David Jack to create the Ryan Lochte Office Burn – a tongue-firmly-in-cheek piece of branded content.
The faux office workout program was not only designed to entertain – but also encouraged viewers to submit their own version of the video.
The submissions were entered as part of a contest where the lucky winner had David Jack show up to the office in person for an exclusive shoot.
USA Burn Notice wanted us to solve for their interactive audience. The answer was a series of mission based ARE, users were asked to solve a mystery with the help of show stars.
For the Playstation 3 launch we needed to position ourselves as something way beyond a game or toy. This print and OOH campaign communicated that sentiment loud and clear.
To create buzz at Comic Con for Steven Spielberg’s TV show Falling Skies, we started an underground alien resistance group. A mysterious QR code that revealed the groups website and content videos was sent to fanboy bloggers who spread it out all over the internet.
Light Bringer Project Foundation