We took the Nissan Sentra out on the streets of Los Angeles, with YouTube personality TJ Smith.
We took a familiar Amazon Locker and made it extraordinary. We invited people to take a chance at the locker with a chance to win a Nissan Rogue. We had local, international and live press coverage. It even trended as #2 in the US.
We gave these popular TV spots an online update, highlighting Sentra's best features, via traditional replay technique with a creative twist.
We teamed up with Olympic gold medalist and Men’s Fitness workout guru David Jack to create the Ryan Lochte Office Burn – a tongue-firmly-in-cheek piece of branded content.
The faux office workout program was not only designed to entertain – but also encouraged viewers to submit their own version of the video.
The submissions were entered as part of a contest where the lucky winner had David Jack show up to the office in person for an exclusive shoot.
USA Burn Notice wanted us to solve for their interactive audience. The answer was a series of mission based ARE, users were asked to solve a mystery with the help of show stars.
For the Playstation 3 launch we needed to position ourselves as something way beyond a game or toy. This print and OOH campaign communicated that sentiment loud and clear.
To create buzz at Comic Con for Steven Speilberg’s TV show Falling Skies, we started an underground alien resistance group. A mysterious QR code that revealed the groups website and content videos was sent to fanboy bloggers who spread it out all over the internet.
A completely upgraded car deserves a completely upgraded test drive. To raise awareness, we launched a contest on Facebook to give Nissan Altima fans the chance to be first to drive the new model. Five fans were flown out to Nissan’s private test track in Arizona, and given a test drive experience unlike any other. From directing a real music video to blowing up a semi-trailer, these five fans got way more than they expected.
Nissan partnered with Men's Fitness and Women's Fitness for a branded content and print campaign which highlighted some of the most innovative automotive technology in the world as well as some of the most innovative athletes in the world.
To support the movie Takers we created a Facebook connect interactive video where user were able to enlist Facebook friends as part of a heist crew. The experience was completed, each user was rewarded with a customized movie poster.
This impressive vehicle has everything except an approachable commercial geared to hard working small business owners. So that's where we came in.